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Senior Marketing Manager of Nike Hong Ye Zhiying said Nike every year for different customer group, while continuing Focus organizing various sports, such as for young people under the age of 19 "Super Basketball League" for football fans and the set of "five football" and so on. "We would like to take different activities, to build a relationship with customers, so that they can feel the spirit of the brand to promote sports boom." "5678" - Kin Dance brand marketing success, it is necessary to have a broad product line combined market marketing activities. In recent years, women tend to love sports, plus women's sports goods market growth potential huge, Nike then in 4 years ago Nike Women membership in Hong Kong, for the female sports market, partnered with a fitness center, Professor Hip Hop, BodyJam , Capoeira and other diversif air jordan 11 space jam for sale ied fitness dance classes. "In Hong Kong, women increasingly prefer to attend dance courses and a fitness center to promote the dance classes will be very popular. For example in 2003 the most successful healthy dance classes, within five weeks will be the combination of more than 2,000 customers. When encourage more When people do exercise, naturally will lead to sales of sporting goods. "Nike Women every year launched a global theme, this year in February in Japan, Korea and Hong Kong, China and other Asian regions, will be to" 5678 "as a slogan, metaphorical will put emphasis on fitness dance marketing. Just on April 1 in the Bay of Trade and Exhibition organized by the "Nike Midnight Jam 2005", so that members bring their friends, and other members first met in the huge stadium jam carnival dance. Nike's staff said, "to promote the hea jordans on sale mens lthy dance craze, the purpose is to encourage members to personally participate in. 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It is shown that the first half of the operations of Daphne announced by the end of June 30th, the number of point of sale (including direct sales stores and franchise stores) closed the first half net 85, same store sales growth rate down 5.5%. announcement shows that the first half of the core business brand "Daphne" and "shoe" same store sales fell 5.5%, 9.5% decrease compared with the first quarter, the two quarter same store sales decline narrowed. From the point of view of sales point, the first half of the net closed shop 85, of which two quarter was 32, the current total sales point of 6234. At the same time, Daphne's inventory problem still has not been alleviated. Daphne said, actively cleaned quarter inventory reduction resulted in overall gross margin in the two quarter of this year, the average price of Daphne flat compared with the same period last year, two quarter gross margin (year-on-year) decline in the first quarter compared narrowed. In addition, the operating costs and pressure on staff costs, but also affect the Daphne core brand operating margin. to save the results of the downturn, Daphne said, has launched a wide range of marketing activities in June, the main star Gianna Jun do for the brand image, increase brand vitality, improve the flow shop, while continuing to develop the online line in cooperation with the electricity supplier business (O2O) to maintain the ideal sales growth momentum. (editor in chief: Asia shoes industry)

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