When Star Games star Li Ning shoe edge strategic first step in China to catch up with the Nike brand
2006-08-22 14:49:33 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source: Chinese shoes network] Print & nbsp; Close
& nbsp; & nbsp; & nbsp; With the sports stars to enhance brand value for the Chinese sports enterprises, just on the road
& nbsp; & nbsp; & nbsp; August 14, China's leading sports brand Li Ning and the NBA superstar Shaquille O'Neal signed in Beijing. The former spent $ 10 million to get O'Neal in China's right to speak. The next few days, O'Neill wandering Beijing, Shanghai and Chengdu three cities, Li Ning pocketed the face. Li Ning and O'Neal together, the Chinese sports enterprises with sports stars to enhance brand value has reached a new height. In fact, many Chinese enterprises are in the use of sports sports stars to enhance the brand, but the real success of the operation is not much.
& nbsp; & nbsp; & nbsp; Li Ning initially for his company to speak
& nbsp; & nbsp; & nbsp; Li Ning founder Li Ning is one of the brightest sports stars China last 1980s, he worked in the 1982 World Cup gymnastics competition, one person won all seven titles of 6 , it is regarded as a miracle in the history of world gymnastics. Subsequently, he won three gold medals at the 1984 Olympic Games. He habitually refers to him as gymnastics prince, but gymnastics prince planted in the 1988 Seoul Olympics, and that the Olympic Games, Li Ning crop failure.
& nbsp; & nbsp; & nbsp; and u cheap jordans for sale mens nexpected is that Li Ning announced his retirement soon after began to get angry at the mall. In 1990, Li Ning sporting goods company announced. By virtue of their position in the sports arena, Li Ning gradually won the favor of consumers. It can be said that, initially, the Li Ning Li Ning company actually carries spokesperson duties.
& nbsp; & nbsp; & nbsp; Li Ning company was established in the first 10 years, Li Ning, the Chinese delegation has been mainly rely on sponsorship to attend the Olympic Games, Asian Games and the Chinese gymnastics team won a good reputation for themselves. In other words, the delegation of Chinese Olympic Games, Asian Games and the delegation of the Chinese gymnastics team is Li Ning's image endorsement.
& nbsp; & nbsp; & nbsp; international brand Li Ning breakthrough is sponsored Gymnastics Association from 2000 began two years later, Li Ning, the Spanish women's basketball team to participate in the 14th World Women's Basketball Championship provides one-piece racing suit . Two years ago, the Olympic Games, Li Ning sponsored the Spanish men's basketball team.
& nbsp; & nbsp; & nbsp; early last year, Li Ning and the NBA signed on as the official NBA marketing partner. NBA Li Ning became the de facto image of endorsement. In January this year, Li Ning and the NBA Cleveland Cavaliers ?????????? & middot; Jones signed Damon & middot; Li Ning Jones wearing boots expedition NBA. Li Ning brand to become the first occurrence in the NBA's Chinese sports brand. So on, Li Ning also with O'Neal signing. It is understood that Li Ning has been eyeing two other NBA stars - Wade and Ben & middot; Wallace, and Li Ning Company has partnered with the ATP has also been aimed at the world men's tennis star.
& nbsp; & nbsp; & nbsp; Obviously, endorsements Li Ning is growing up to challenge the world's top sports brands Nike and Adidas by sports stars. In 2008, the Olympic Games held in Beijing, no doubt, Li Ning company, but also an opportunity.
& nbsp; & nbsp; & nbsp; Interestingly, two years later, just as an athlete Li Ning then defeated Seoul 20 years. After 20 years, if you can really sense the Li Ning brand to become a world sports brand, it also will be a miracle.
& nbsp; & nbsp; & nbsp; Li Ning signed Shaquille O'Neal, the big sharks use influence to open up the domestic market, but also opened up and a channel of international brand competition.
& nbsp; & nbsp; & nbsp; Linghui achievements ANTA brand
& nbsp; & nbsp; & nbsp; ANTA is the first Chinese sporting goods companies hire spokesperson. In 1999, ANTA 80 million a year and the cost of Kong Linghui signing table tennis players and is considered lunatic behavior. And it is the year of bold initiative by Kong Linghui uttered "I choose, I like", the brand slowly penetrated into the minds of consumers, that when Kong Linghui is Pingqiu prince, influence can be imagined.
& nbsp; & nbsp; & nbsp; However, ANTA brand has been the most widespread influence is brought to you from two years ago, CBA le Cheap air jordans for sale ague start, then they hire, including Battelle, including several CBA star became the spokesperson.
& nbsp; & nbsp; & nbsp; the last two years, Anta star power through CBA greatly enhance the brand value. It is said that when Anta CBA have become sponsors because Li Ning to give up. Lining Cheng said do not know if it is Anta. The interesting is that there are basically Anta and Li Ning to hit the market by the basketball star, Li Ning, Anta is the largest competitor in the domestic brands.
& nbsp; & nbsp; & nbsp; a breakthrough in ANTA future actions, they compete with Li Ning, NBA superstar also seems likely to do. ??
& nbsp; & nbsp; & nbsp; unfortunately only Li Ning and Anta
& nbsp; & nbsp; & nbsp; proven, through the hiring of sports stars as Brand Ambassador is a sports brand shortcut to success. As early as 1985, when Nike was a very well-known small company, Adidas, Reebok is the brand dominated the market for many years, almost the same time, Nike and Adidas sneakers air cushion technology invention, Nike find a great opportunity and Michael Jordan signing, create a professional image of basketball shoes, Adidas leapfrogged to become a professional sports market leading brands.
& nbsp; & nbsp; & nbsp; But now it seems, only domestic sports brand Li Ning, Anta and more successful. Pick although hired a "God of War" Liu Yudong as the spokesperson, but has not been a new breakthrough in this regard, Liu Yudong retire after this year, but suddenly abandoned Liu Yudong. In additio cheap jordans online n, Conway, Ray-speed, Kinglake and other sporting goods companies have hired the spokesperson, but in general the spokesperson is basically fixed a person, not to make a change with the decline in influence of the athletes. Such so-called spokesman loses its meaning.
& nbsp; & nbsp; & nbsp; deerhui, Mingle, Meike, flying grams, Xidelong, special steps such as a lot of sporting goods companies hire the actress as the spokesperson, but it seems very limited.
Related newsDwyane Wade believes that many fans for a long time, held last night? Li-Ning? Way of Wade 2 will be published on the official disclosed the Christmas color? Way of Wade 2?, the body of the shoe main color is green and red collocation details create quite vibrant Christmas atmosphere, but Taiwan is currently without this shoe sale plan, while the foreign area this color has no release detailed information, please love friends to pay close attention to follow-up more news.
source: @AaronKnows? to C Ronaldo endorsement Nike? Mercurial Vapor IX football shoes for Nike Kobe 8 System concept into Nike Logo, will be moved to the front of the shoe body, and the inside is printed on the big Nike words, the overall color is very brisk, bright like a snake in the grass. This section is expected to be listed in Taiwan this week without warning, so friends like to pay attention to it!
source: taobaoTaiwan's largest Nike exhibition space to create a complete sports product consumer experience
has many well-known Feng Chia Taichung Di Retro jordans for sale strict is also the delicacy, many students gathered, its tide and the local culture is very rich. And in this area the smile shop in re decorating for Nike Only on 10/10 smile "re opening, create different respectively on the third floor of the environment, the two floor and the third floor space widening, so that consumers can not only in the selection of professional sports goods, can also participate in organized different activities every kind of future.
began by the lion dance group opened a store in the future, I can Caiyuanguangjin, Business Flourishes. Followed by a smile and Nike representatives, as well as Nike signing athletes and other people to participate in the day ribbon cutting ceremony. on the first floor - NSW area
a building can be selected to the latest NSW series of products, and can be seen in the shop behind the Max series evolution of metope, can clearly understand the overall context of the series, from the Pompidou Art Center open design concept with the original design of Tinker in Air Max 1 inspirations. FA5A6820FA5A6820
cashier rear can see the founder of Nike Bill Bowerman "If you have a body, you are an athlere. slogan metal words", combined with the commonly used Taichung early construction of white tiles show contrast retro and modern sense.
finally, on the other side, you can see the white map wall of this shop location, and arrange the jogging route of 5K. In the future, many road running events will be held, and more routes will be cheap jordans for sale marked out. two floor - tennis, Nike, SB skateboarding, children's and women's professional sports
on the staircase wall with high wetland scene, five runners who have the number respectively mean: 886 for Taiwan, 420 is the country code number 407, smile shop on behalf of Taichung City Xitun District postcode, and the last 786 is input in the mobile phone keyboard will show the 'RUN'. FA5A6755FA5A6755
in this wide floor is divided into four regions, with a fairly complete and for the first time to join the tennis products, and popular with extreme sports friends like Nike SB series, then complete equipment for children and women's shoes, regardless of clothing and accessories, providing the latest and most complete the goods.
belongs to the children's children's clothing area, printed on the ground with different sizes of competitors footprints, like children can be compared by footprints, I hope they grow up quickly, the future can be 〉 Under Armour yesterday to participate in the official opening of Taiwan Shilin flagship store with published four pairs of Curry at 2 Low, and asked Jiang Yuan to real model, in addition to shoes, SC 30 series of clothing seems synchronization provides more and more choices so that fans can choose. It is reported that the current
this season, in addition to the already listed Energy, prior to the end of March will be a listed three other color, the following is related to the design concept of the official and the Listing Dat cheap foamposites e:
Energy: red shoes like Curry for the game of passion, whether or warm-up before the race, Curry always try your best, never lazy. Energy: has been listed on Essential:3 5, listed on Hook:3 19, listing Chef: to be announcedThe performance of
Under Armour Curry 2 series introduced can refer to previous special or subsequent reports and we lock the shoes on.
Under Armour Curry 2 Low is located in Taipei zone Adidas Chung flagship store will in April 16th the new modified opening, the favorite sport in order to let customers more in-depth experience of Adidas professional sports brand spirit, the whole shop to the stadium for the concept to create, with passion for the game, to the game, the fans' passion and other elements, hope to bring you in the game scene like experience, leading every consumer in the new shopping trip, let the spirit of sports into beating blood.
adidas flagship store door in imitation of filial piety stadium entrance channel modeling is built, just into the store can be seen wearing a Adidas latest flagship product visual display, the posture vibrant Adidas professional sports brand spirit for the first time communicated to the customer. The shop center area as the main shoe display area, with circular shape display cabinet focused around goods, merchandise display area, in accordance with the detailed classification of gender and different series, items, so that customers can easily pick in the spacious shopping space required for goods. In addition, one flagship st cheap jordan shoes for men ore dressing room store is one of the unique ingenuity of the characteristics, such as space design team room like customer goods try experience, show the adidas creative spirit of the brand and customer value.
at the same time, to celebrate the opening of the Ultra flagship store loyalty modification, Boost classic "black" & "white" color will return in April 16th, will be in Taiwan Adidas shops listed simultaneously. Detailed information please contact the adidas shop sale customer service hotline: (02) 2509-5900 Adidas, running fans or reference exploration shoe listed reporting station. Metallic gold and bronze
application show in Foamposite space material is quite charming, one of the most representative of the Nike Air Foamposite One shoes in 2010 launched a bronze gold version, not the original color but still has a high popularity, has become one of the popular non color shoe fan favorite this year; the successful return of market of another pair of shoes Nike shoes Air Flightposite One classic space also reported recently will bring "Copper" color information, using blue transparent outsole material is very beautiful do collocation, is bound to cause a frenzy.
source: ink3ufang / creaz629 PUMA The Nature of Performance, while Tokyo will be published at the same time, Xiao Bian came very are significant indicators of Harajuku Omotesando, which of course is not to be missed PUMA shop, including in Japan, Golf from Made, MOBIUM series compression clothing and shoes, various products outline the PUMA brand in the face of the rich Lifestyle with professional sports. Out of the station turn right after the walk to the Harajuku Omotesando, as long as the walk a few steps on the road to PUMA STORE, the shop front can be seen quite eye-catching puma logo and recent popular characters "Mobium Elite", inspired by the design of feline animal stretch and shrink posture, let the big Mobium with big PUMA logo put together is complement each other, the other includes Made in Japan and PUMA Golf special style, the style is relatively small in Taiwan to see part of the later if you have the chance to come to Tokyo to take here to join your trip.
PUMA since 2014 announced its new brand declaration Forever Faster, hopes to become the world's fastest sports brand, in addition to the world's first flying Usain Bolt PUMA more than the blessing, in 2015 the successful launch of strong momentum feedback shoes IGNITE series. In addition to jogging in the field work, PUMA also launched a new sports exercise equipment in August of this year, by Usain Bolt and Rihanna days after the fashion leader, to enter the professional sports training field, all the detailed information is available to PUMA Training official website for further understanding.
PUMA in the first wave of exercise the main activities, stressed that "in any case, stick to the end" (No matter what) the spirit of the movement, for PUMA, exercise not only in order to reach the goal, it is a body with their own dialogue, ask "exerci Retro jordans for sale se is to what? "(What are you training for), for their next battle post, beyond their limits, whether day or night, sunny or rainy day, as long as the determination of the chain is not extinguished, you can create their own peak. In this campaign, PUMA invited Usain Bolt in addition to personal testimony, global fashion days Rihanna PUMA in the global voice and sports exercise design director for the first time to join the ranks of identity publicity, in addition, PUMA gathered all of its world famous star: Manchester City striker Sergio Ag ero, Oliver Giround, Arsenal defender Arsenal striker Hector Bellerin, the world heavyweight boxer Erislandy Savon, and the Arsenal Arsenal team, Cuba boxing team and so on, through a series of films that exercise fearless spirit, PUMA 'No matter what' s exercise attitude truly.
in the series, each spokesperson wears PUMA's latest multi - intensity training shoes, "IGNITE XT", for filming. The new PUMA IGNITE XT is designed for the high standard of demand of professional athletes, aimed at improving the athletic performance of athletes under highly intensive exercises, and thoroughly stimulating the physical explosive power of each rhythm. The new
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release date: November 5th
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Jordan CP3.VIII X released
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Jordan CP3.VIII X released
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Jordan CP3.VIII X released
2014-10-9 16:18 upload Maybe we are still endlessly for Green's foul debate, but Durant James's defense is remarkable, which has laid a solid foundation for the warriors pulled one back. In addition to this fantastic game, the warriors' locker room also broke a surprise. In the show Durant Game exclusive KD 9 photos in the upper right corner of the suspected Zoom KD 9 Elite Elite Edition shoes accidentally exposed the upper lock, double foot fly by dynamic Dynamic Flywire independent line, but also take more fit shoe instep, finally still equipped with full palm Zoom Air air unit. The official also did not disclose any relevant information, let us wait a little.
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Nike Zoom KD 9 Elite Elite Edition suspected exposure
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Nike Zoom KD 9 Elite Elite Edition suspected exposure
2017-1-17 16:52 Nike Nike, Zoom upload, KD 9, Elite, 00 Elite EditionTiffany brand new ring series T Two is designed for lovers. With the letter T as the basis of design and inspiration, right two letters of T relatively surrounded, simplicity and full of ingenuity and gorgeous details. Tiffany T Two 18K series ring gold, rose gold and platinum 3 materials available, the design also has no drilling, single row and double row version drill drill three models launched, priced at 168000, 350000 and 890000 yen, the global Tiffany brand counters will be listed.
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